Blueberry Wine Information Blog

1:09 PM

There is no need of stressing on the point that we have put all our efforts in compiling what is written here of Caribe Cooler . Just hope you appreciate it.

The Best Articles on Caribe Cooler

Successful Public Relations for Wineries: Part 1



Ah, the wine business...it sounds so romantic. Beautiful, intelligent, highly-evolved men and women, living in paradise, sipping Albari?o and noshing on amuse bouche eagerly prepared by three-star chefs. Truth is, the wine business is tougher than road kill and more confusing than the third Matrix movie.


Gone are the days when Dr. Howard, Dr. Fine and Dr. Howard could plant 10 acres of whatever-the-nursery-gave-them on the family spread, make a few hundred cases of "winemakers reserve" and have restaurants, retailers and rabid collectors lining up for allocations. Nowadays, the competition for the consumer's short attention span is as intense as an over-extracted, old vine, Petite Sirah from a low yielding, mountain vineyard. Wineries are screaming "Look at me! Look at me!" Customers are rolling their eyes and stifling yawns. They're also patting their heads and rubbing their stomachs, but that's another story.


So how's a winery supposed to succeed in today's globally warmed business climate. Making great wines is a good start. A fistful of 94's from the top wine publications puts a little giddy up in everybody's hitch. But even high scores are no guarantee for success if a winery doesn't have a solid public relations strategy to spread the word among gatekeepers and consumers.


What are the keys to a successful public relations strategy you ask? Good messaging and good communications. To thrive nowadays wineries must develop persuasive messaging that rings true with gatekeepers and consumers and effective communications programs to deliver that messaging to the various target audiences. One false step and you're back in Michigan picking up balls at the driving range.


So how does a winery go about developing their messaging and communications? Here are my Top 11 Requisites for a Successful PR Campaign:


1. Set Clear Goals


2. Identify Key Messaging Points


3. Create Support Materials that reflect Key Messaging Points


4. Write Storylines and Pitch Letter


5. Develop Media Database


6. Establish Samples Program


7. Monitor Editorial Calendars


8. Schedule Media Presentations & Tours


9. Disseminate Articles and Mentions to Trade and Consumers


10. Continually Develop New Hooks and Storylines


11. Be Different



Over the next few months we will explore each of these bullet points in a way that they have never been explored before. When finished you will know everything there is to know about designing and implementing a successful PR campaign for your winery.



About the Author


Mike Lynch is a founding partner of Big Bang Communications, a PR/marketing company devoted to the wine industry. His articles and short stories have appeared in Wine & Spirits, Wine Enthusiast, and Wine Spectator. Mike also co-authored the LynchBob cartoons with famed illustrator/designer Bob Johnson. He can be reached at mike@bigbangcommunications.com.

Thoughts about Caribe Cooler

Vintage Wine with "President" Value


Who can appreciate the good things in life and the taste of a good wine better than a Frenchman? And from all the Frenchmen, Mr Chirac proved to be a ...


Click Here to Read More About Wine ...

Recommended Caribe Cooler Items

The FTD Daylight Bouquet - Deluxe


All of our favorite flowers from the garden are in this gorgeous bouquet. Arranged in a glass vase, the bouquet contains orange lilies, pink tulips, white roses, yellow orchids, purple freesia and more. An impressive gift for any occasion. B19-3466D


Price: 165.99 USD




Sweet Wine
Wine Production

Labels:

BlinkBitsBlinkList Add To BlogmarksCiteULike
diigo furl Google  LinkaGoGo
HOLM ma.gnolianetvouzrawsugar
reddit Mojo this page at Rojo Scuttle Smarking
spurl Squidoo StumbleUpon Tailrank
TechnoratiAddThis Social Bookmark Button
&type=page">Add to any serviceSocial Bookmark
onlywire Socializersocialize it
3:30 AM

Once I learnt more and more about Wine Merchant , I fostered a desire of writing on Wine Merchant . Now that my desire has been fulfilled, I hope your desire for its information too has been fulfilled.

A Wine Merchant Artilce for Your Viewing

Beginner's Winemaking


It's important to do some homework and learn exactly what's entailed before undertaking the hobby of winemaking. It is not something that can be simply plunged into and then learned along the way. Without the vital research required to have the necessary foreknowledge of each and every critical winemaking step and process, failure is a certainty. When it comes to winemaking, failure can taste as awful as success is sweet.

Winemaking is a fun hobby that can easily be done in one's spare time and at the end of the process--provided everything goes well--there will be a glorious result. Many people find winemaking to be an addictive past time, because no matter how well they might do they always envision room for improvement, in the next batch. As more is learned about wine making and as more wine making experience is gained the wine will get better and better. As more and more tips and tricks are learned to help improve the final product, and endless process begins of improving the next batch, and then the next batch, and then the next, and so on.

The vast majority of wines are made from grapes for a very good reason: the grape has nearly all of the ingredients necessary to making wine already infused into it. Success in winemaking entirely wrapped up in the balance of chemicals, and the grape has many of the necessary chemicals in it already, in balanced ideal for winemaking.

The right balance of sugar, tannin, moisture and nutrients, are vital to create a quality wine, and it just so happens that the grape perfectly fits the bill. This natural balance allows the grape to ferment exactly as it needs to for successful winemaking. However, selecting the proper grape is only the beginning of a successful winemaking journey.

There are of course many different grapes that can be used in different combinations. As the hobbyist becomes more skilled at winemaking they may want to try adding a bit of some other fruits to the mixture to give the wine some extra depth and flavoring. Reading about the different grapes that can be used in winemaking and how they affect the outcome of the wine making process can be enormously helpful. Knowing what kind of wine the maker prefers will give them a good idea of which direction to set out in.

As with any hobby it is important to keep close in mind that winemaking is supposed to be fun. Mistakes are bound to be made, and no one takes up winemaking without making a few along the way. Don't let mistakes destroy the fun of the hobby. Rather, learn from them and seek to correct them.


About the Author:

Christopher Johnson enjoys writing for several popular web sites, on hobbies and recreation and hobbies topics.





Short Review on Wine Merchant

How to choose the right wines for a thanksgiving or Christmas dinner


As Christmas is coming with the inevitability of a credit card bill and there is a whole load of things to worry about. Christmas present buying, a po...


Click Here to Read More About Wine ...

Recommended Wine Merchant Items

The FTD Classic Beauty Bouquet - Standard


A classic presentation of some favorite flowers - purple iris, pink roses, purple asters, white stock, pink carnations and more in a glass vase. C19-3071S


Price: 59.99 USD




Oregon Wine
Hanna Wine

Labels:

BlinkBitsBlinkList Add To BlogmarksCiteULike
diigo furl Google  LinkaGoGo
HOLM ma.gnolianetvouzrawsugar
reddit Mojo this page at Rojo Scuttle Smarking
spurl Squidoo StumbleUpon Tailrank
TechnoratiAddThis Social Bookmark Button
&type=page">Add to any serviceSocial Bookmark
onlywire Socializersocialize it