Blueberry Wine Information Blog

12:31 PM

11/04/08 - Wine Photography

Another Great Wine Photography Article

Direct Mail Marketing and Wine Labels - What's Your Big Idea?

Not long ago, I read that well-known California winemaker Rodney Strong had passed away. While recounting his professional career, the article cited Strong's innovative direct mail marketing tactics.

An excerpt:

"Strong developed a marketing strategy that involved direct mail in which he offered to sell wine with a buyer's individual information on the label - 'From the wine cellar of so-and-so,' or 'A gift from such-and-such corporation'."

The program continues to this day, as living testament to its effectiveness.

That story got me thinking about the way we market our products and services in relation to their uniqueness.

For instance:

Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don't more companies follow the Rodney Strong model (remarkable product / service idea first; marketing second)?

Marketing the Remarkable

Rodney Strong took something simple but interesting -- personalized wine labels -- and made it available to his audience. Why was it so popular? Because nobody else was doing it at the time. Rodney gambled on an idea, and it worked. He made something that was remarkable to his customers. Then, all he had left to do was tell them about it (in this case through direct mail), and they asked for it by the thousands!

Here's the idea again:

Come up with a remarkable product or service, and then start telling people about it. Word-of-mouth will take it from there.

How Do You Measure Up?

If you struggle when creating your direct mail message, it might indicate that your product or service could use a shot of "the old remarkable."

Or think of it this way...

If you stripped away all the marketing glitz and set your product on a shelf by itself (or described your service on a plain piece of paper) -- would it seem remarkable? Would it impress members of your target audience? Or, are you relying on your marketing to add the pizzazz?

Instead of struggling to promote something average, dig deep to find the above-average aspect of what you're selling. If there isn't such an aspect ... go back to the drawing board and make one.

* You may republish this article in its entirety as long as you include the byline and author's note. If publishing online, please leave the hyperlinks active.

About the Author

About the Author

Brandon Cornett is the editor of, the Internet's largest website dedicated entirely to direct mail marketing with postcards. For more expert articles on postcard marketing, visit For daily direct mail tips, visit

Another short Wine Photography review

Direct Mail Marketing and Wine Labels - What's Your Big Idea?

Not long ago, I read that well-known California winemaker Rodney Strong had passed away. While recounting his professional career, the article cited S...

Click Here to Read More About Wine ...

Wine Photography Items For Viewing

The FTD Touching Thoughts Arrangement - Standard

Bright yellows and oranges burst forth in this uplifting vased bouquet of roses, mums, and carnations. C21-3122S

Price: 56.99 USD

News about Wine Photography

Arts and entertainment (Contra Costa Times)

Mon, 03 Nov 08 16:10:45 -0800
MUSICn Don Santos Quartet concert: Enjoy an afternoon of swing, jazz, Latin and jazz blues beginning at 2 p.m., Sunday, led by saxophonist Don Santos. The concert is presented by LOV at the MacGregor School Auditorium, 35753 Cedar Blvd.

Kenya: White Hands At the Camera (

Mon, 03 Nov 08 14:18:32 -0800
IT IS NOT AT ALL OBVIOUS THAT a man who came to Kenya in 1955 as a young army officer and who served for 21 years in Kenya Wine Agencies should be publishing his fourth major book in this part of the world.

UW hatched sharing tool coming to Facebook, other sites

Mon, 03 Nov 08 11:01:01 -0800
The Seattle Times Company NWjobs | NWautos | NWhomes | NWapartments | NWsource | Classifieds | Business / Technology 52°F Weather | Traffic Today's news index Low-graphic version RSS feeds Home Local Home Education Politics Obituaries Special reports Corrections Traffic Weather Nicole Brodeur Jerry Large Danny Westneat All columnists Nation/World Home Politics Business/Tech Home Biotech Boeing/Aerospace Microsoft NW companies Persona

Crazy Hard Races: 4 Deserts Conclusion

Mon, 03 Nov 08 00:00:00 -0800
All this week we'll be keeping you updated on the third leg of the 4 Deserts race. Runners from around the world are taking on the grueling Sahara Desert in Egypt over a period of six stages. Post-Race A fantastic al fresco buffet was laid out for the competitors of the Sahara Race (2008) Egypt in the evening where there was barbecued lamb, beef and chicken, kofta, kebabs, rice, a salad bar and a dessert bar. Egyptian beer and wine flowed freely and people sat with new friends and tentmat

Art, food, drink unite town (The Taunton Gazette)

Sun, 02 Nov 08 21:05:45 -0800
Art, music, food and wine were provided, all guests had to bring to the Dighton Arts Festival Sunday were their senses and an appreciation for community.

Where the hell has Taster A been?

Sun, 02 Nov 08 15:56:00 -0800
A little bit about what is happening in my life. Folks that follow Taster B on Twitter probably know by now that she went to the Wine Bloggers Conference without me. There have been rumors that I have branched out on my own splitting off SMU and ditching Taster B for the more profitable Outdoor/Wildlife photography blogging scene. Well if the truth be known, the semiconductor equipment industry is in a cyclical downturn, spurred on by the housing-credit card-bank bail-out macro-economic situati

Wine Supplies
California Wine


BlinkBitsBlinkList Add To BlogmarksCiteULike
diigo furl Google  LinkaGoGo
HOLM ma.gnolianetvouzrawsugar
reddit Mojo this page at Rojo Scuttle Smarking
spurl Squidoo StumbleUpon Tailrank
TechnoratiAddThis Social Bookmark Button
&type=page">Add to any serviceSocial Bookmark
onlywire Socializersocialize it


Post a Comment

<< Home